When I was pregnant and we chose not to share the sex of the baby (because we wanted a wider variety of clothes than all blue football-toting teddy bears or all pink ballerinas), I was asked, “How am I supposed to shop if I don’t know if it’s a boy or a girl?!” What an interesting interplay of technology, marketing forces, and social constructs!
The blog Pink is for Boys has an interesting article today featuring some slideshows of birth announcements and clothing choices for babies in the early part of the 20th Century. The various videos (two embedded and links to others) show that the blue and pink coding system was not the norm. In fact, male toddlers once wore frocks, I assume because it was easier to dress and change them.