I believe I have made it clear in this blog just how much I hate marketing speak that treats literature as product and author as brand. (Rather than the more relationship/service oriented way of thinking: building an audience by creating work that has value and meaning to them.)
Clicked on a link for an article on “Reaching Tween Readers” today expecting perhaps some reflection on young people’s passions and interests, their unique view of the world.
Instead, this was the first line:
“All of a tween’s money is spent on themselves so there is a big opportunity for publishers to learn how to get it.”