novels

I Hate Book Marketing!

There, I said it.

You hold the first print copy of your novel with a sense of pride and accomplishment.  But after a few days in the self-promotion trenches, you start to feel about as dignified as a telemarketer who calls during dinner hawking herbal Viagra supplements shipped from Uzbekistan.

I hate those rah-rah, go-get-‘em, book marketing web sites. You know the type. It’s run by a cheery expert whose claim to fame is his circular ability to sell himself as an expert on how to sell. His only book is an ebook on how to sell an ebook. Each page is framed by six different ads for the product. Every article (“7 Ways to Market Your Branding,” “10 Ways to Brand Your Market.,” “6 Surefire Ways to Get everyone Buzzing about Your Book Buzz!”) is embedded with at least three references to it: “As I mentioned in the third chapter of Marketing Books for Book Marketers….”

I roll my eyes and then get back to work.  I fire off a guest article pitch to a popular book blog.  The article is focused on a subtle lesson I learned while writing my novel. (Angel by Laura Lee available wherever fine books are sold) That’s when I start to wonder if there is really much difference between me and Mr. Buy-My-Book-Marketing-Book.

But I want you to read my book.

You see my problem?

The process of writing a novel was as selfless as anything I’ve experienced. After a lot of effort and trial and error, when I finally came to what my story should be, I felt as though I had discovered it whole. In the past when I wrote fiction I labored. This time, once the pieces fell into place, I wrote in a complete state of flow. I felt as if my characters were real beings.  Because I was the one who had found them, I had a responsibility to them to get the story right and to work on the craft of writing to the best of my ability.

In the best possible way, I did not matter. I wrote in order to lose myself and to see life through someone else’s eyes.  By so doing I hoped to have an intimate conversation with far away people I would never meet. My role was matchmaker. I would introduce my characters to someone in Boise, Idaho, and with any luck they would be meaningful to his life in some way.

Once the writing was done, though I had to shift gears entirely. I had to talk myself up to potential publishers. I had to think of my fictional world in terms of sales and market niches.  I had to boast about my resume.

Now I’m in the awkward position of asking people to drop what they are doing in their busy lives and to pay attention to what I have to say. Buy my product! Listen to me! Listen to me! This part feels anything but selfless.

I’m trying to find a way to overcome this feeling and see the shameless book plugging as part of the matchmaking process too. I can’t introduce my characters to the world by being quiet and hoping people discover the book on their own. This part does not come as naturally or comfortably to an introverted literary type like me, but I am trying to persuade myself that it is the next responsibility that I have to my characters.  I must do enough talking so that the people who are supposed to meet them have the chance. 

Angel Excerpt of the Day: “Special Friend”

When Mary Adams died at age eighty-one, it came as a surprise to no one. The end came after years of slow decline that took her motor skills, memories, and sanity. Then there was the long death watch. She held on, uncomprehending and in pain, for weeks. She finally slipped into a welcome unconsciousness, where she remained for several days before finally letting go. “At least she is not suffering anymore,” people usually said.

Through all of it, Stuart Briggs was at Mary’s side. Mary was Stuart’s first and only love. They had met in high school and hit it off right away, but for whatever reason, Mary never was attracted to him. They never dated. Stuart waited in the background as she dated other boys. He was a guest at her wedding to another man. When her first husband had died, Stuart was there, hoping for his chance, but it never came. He waited through a second marriage, which ended in divorce.

After that, Mary came to rely on Stuart’s constancy. He was the person she called when she needed someone to go with her to the movies, to help her with an errand, or just to talk. They became regular companions, but as far as anyone could tell, they never had a physical relationship and it was never a romance, at least not for her.

When Mary became ill, it was Stuart who cared for her. He took her to church on Sundays, pushing her in her wheelchair even as walking became a challenge for him. He was calm and patient with her confusion and mood swings. He visited her daily in the nursing home long after she had forgotten his name. He stayed with her every day she was in the hospital and then in hospice. He was there when she died, holding her hand. Now he was making the funeral arrangements because Mary’s children were scattered across the country in California and Colorado.

He now sat before Paul holding a small scrap of newsprint. It was Mary’s obituary, a short notice mentioning her career as a teacher and her long membership in the church. It named her first husband (“pre-deceased by….”) and said she was survived by her two children and their families. Stuart was identified only as “special friend.” He had loved Mary longer than her husband; longer than anybody. The center of his world was gone, and yet he had no official title to acknowledge his status. When someone says, “I lost my wife,” everyone understands the magnitude of that loss. “I lost my friend” is different. Unless you know the person well, it has no meaning at all.

-Excerpt from the novel Angel by Laura Lee published by Itineris Press, release date September 27, 2011